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There was a knock on the door. It was the man from Microsoft. "Not you
again," I said.
"Sorry," he said, a little sheepishly. "I guess you know why I'm here."
Indeed I did. Microsoft's $300 million campaign to promote the Windows
95 operating system was meant to be universally effective, to convince
every human being on the planet that Windows 95 was an essential, some
would say integral, part of living. Problem was, not everyone had
bought it. Specifically, I hadn't. I was the Last Human Being Without
Windows 95. And now this little man from Microsoft was at my door, and
he wouldn't take no for an answer.
"No," I said.
"You know I can't take that," he said, pulling out a copy of Windows 95
from a briefcase. "Come on. Just one copy. That's all we ask."
"Not interested," I said. "Look, isn't there someone else you can go
bother for a while? There's got to be someone else on the planet who
doesn't have a copy."
"Well, no," the Microsoft man said. "You're the only one."
"You can't be serious. Not everyone on the planet has a
computer," I said. "And certainly, not everyone has a PC!
Some people own Macintoshes, which run their own operating system.
And some people who have PCs run OS/2, though I hear that's just a
rumor. In short, there are some people who just have no USE for
Windows 95."
The Microsoft man look perplexed. "I'm missing your point,"
he said.
"Use!" I screamed. "Use! Use! Use! Why BUY it, if
you can't USE it?"
"Well, I don't know anything about this 'use' thing you're going
on about," the Microsoft man said. "All I know is that
according to our records, everyone else on the planet has a
copy."
"People without computers?"
"Got 'em."
"Amazonian Indians?"
"We had to get some malaria shots to go in, but yes."
"The Amish."
"Check."
"Oh, come on," I said. "They don't even wear BUTTONS.
How did you get them to buy a computer operating system?"
"We told them there were actually 95 very small windows in the
box," the Microsoft man admitted. "We sort of lied. Which
means we are all going to Hell, every single employee of
Microsoft." He was somber for a minute, but then perked right up.
"But that's not the point!" he said. "The point is,
EVERYONE has a copy. Except you."
"So what?" I said. "If everyone else jumped off a
cliff, would you expect me to do it, too?"
"If we spent $300 million advertising it? Absolutely."
"No."
"Oh, back to that again," the Microsoft man said.
"Hey. I'll tell you what. I'll GIVE you a copy. For free.
Just take it and install it on your computer." He waved the box
in front of me.
"No," I said again. "No offense, pal, but I don't NEED
it. And frankly, your whole advertising blitz has sort of offended
me. I mean, it's a computer operating system. Great. Fine. Swell.
Whatever. But you guys are advertising it like it creates world peace
or something."
"It did."
"Pardon?"
"World peace. It was part of the original design. Really. One
button access. Click on it, poof, end to strife and hunger.
Simple."
"So what happened?"
"Well, you know," he said. "It took up a lot of space
on the hard drive. We had to decide between it or the Microsoft
Network. Anyway, we couldn't figure out how to make a profit off of
world peace."
"Go away," I said.
"I can't," he said. "I'll be killed if I fail."
"You have got to be kidding," I said.
"Look," the Microsoft man said, "We sold this to the
Amish. The Amish! Right now, they're opening the boxes and figuring
out they've been had. We'll be pitchforked if we ever step into
Western Pennsylvania again. But we did it. So to have YOU holding
out, well, it's embarrassing. It's embarrassing to the company. It's
embarrassing to the product. It's embarrassing to Bill."
"Bill Gates does not care about me," I said.
"He's watching right now," the Microsoft man said.
"Borrowed one of those military spy satellites just for the
purpose. It's also got one of those high-powered lasers. You close
that door on me, zap, I'm a pile of grey ash."
"He wouldn't do that," I said. "He might hit that copy
of Windows 95 by accident."
"Oh, Bill's gotten pretty good with that laser," the
Microsoft man said nervously. "Okay. I wasn't supposed to do
this, but you leave me no choice. If you take this copy of Windows
95, we will reward you handsomely. In fact, we'll give you your own
Caribbean island! How does Montserrat sound?"
"Terrible. There's an active volcano there."
"It's only a small one," the Microsoft man said.
"Look," I said, "even if you DID convince me to take
that copy of Windows 95, what would you do then? You'd have totally
saturated the market. That would be it. No new worlds to conquer.
What would you do then?"
The Microsoft man held up another box and gave it to me.
"'Windows 95....For Pets'?!?!?"
"There's a LOT of domestic animals out there," he said.
I shut the door quickly. There was a surprised yelp, the sound of a
laser, and then nothing.
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